How it works What’s inside FAQ’s

Sustainable Sales Blueprint

A proven framework to build a scalable and consistent sales system

Tired of unpredictable revenue & inconsistent sales? This 6-week coaching program helps solopreneurs and small business owners build a repeatable, scalable sales system.

A clear, validated business idea that’s worth pursuing.

A one-page business plan so you know exactly what to do next.

A simple process to attract the right customers.

Meet the host

Hi, I’m John-David Morris

Here’s why you can trust me to guide you on your journey:

I’ve managed over $200M in account budgets during my corporate career.
As a LinkedIn Top Voice, I share actionable advice trusted by thousands of entrepreneurs.
I’ve worked with global leaders like Honda, RTX, Hanes, etc, building strategies that deliver results.
I hold an MBA in Marketing from the University of Georgia, and a B.S. in Marketing from the University of North Carolina Wilmington.
I’m married to a small business owner and have 3 kids – aged 5 and under!

Through clear strategies, guided coaching, and proven frameworks, you’ll build a sales system that works, so you can focus on what you do best.

Here’s how this blueprint will help you

The foundation of this blueprint is 4 essential pillars that simplify and strengthen your sales process.

1. Ideal Customer Profile (ICP)

Identify your best customers, where to find them, and how to attract them effectively.
Understand their biggest pain points, buying triggers, and decision-making process.
Target high-value customers that drive sustainable revenue and long-term business growth.

2. Unique Value Proposition (UVP)

Craft a UVP that clearly communicates why your business is the best choice.
Stand out in a crowded market by highlighting what makes your offer truly unique.
Refine your messaging to align with your ideal client’s needs, desires, and objections.

Get the Blueprint for $697

3. Customer Journey Mapping

Design a smooth, strategic path that moves prospects from awareness to purchase.
Address objections at key touchpoints and guide customers toward a confident decision.
Strengthen customer relationships, boost retention, and encourage long-term loyalty.

4. Customized Focus Areas

Optimize your marketing strategy & lead generation to attract and convert more prospects.
Streamline your sales process to improve efficiency and close deals faster.
Implement time management tools to maximize productivity and free up time for growth.

"His Sustainable Sales Blueprint materials have also helped me organize my thoughts and uncover fresh insights about my ideal clients.

I’ve been working with JD while transitioning my business to focus on a new type of client, and his support has been incredibly grounding. Our strategy sessions cut through the noise — JD helps me get clear, stay focused, and turn ideas into real next steps. If you're navigating a shift in your business and want clarity with actionable strategy, JD’s your guy to move forward.

Andrew Daniel

Founder + Coach at Prizm Wellness

What’s included in the program?

Here’s how the this 6-week coaching program is structured:

Laying the foundation (weeks 1-3)

We start by building a strong foundation with essential frameworks to ensure you're attracting, engaging, and converting the right customers.

Define your Ideal Customer Profile (ICP) to focus on high-value clients
Clarify your unique value proposition (UVP) so your messaging resonates
Map out the customer journey to create a seamless sales process

Tailored focus areas (weeks 4-6)

Once the foundation is set, we shift focus to the areas that will create the biggest impact for your business.

Strengthen your marketing strategy to attract & nurture leads
Optimize your sales process for efficiency and higher conversions
Implement time management strategies to improve productivity

Live coaching & support

This program is designed to be flexible yet structured, providing support while giving you time to implement.

3 live sessions (45–60 minutes): (kick-off, mid-point, and final planning)
Ongoing email support to ask questions and get feedback between sessions

Practical resources for implementation

You’ll receive actionable templates and guides to help you apply everything you learn.

Downloadable frameworks for ICP, UVP, customer journey, etc
Marketing and sales process templates for easy execution

Enroll Today for $697 →

Proven Results for Industry Giants

Got questions about the blueprint?

Discover how the Sustainable Sales Blueprint helps you build a scalable, consistent sales system through 1:1 coaching and proven strategies.

Access the blueprint now!

How is this different from other sales courses?

This isn’t just theory, it’s a hands-on coaching program with real 1:1 support to help you implement proven strategies in your business.

I don’t have a big audience, will this still work?

Absolutely. The Sustainable Sales Blueprint is built for solopreneurs and small business owners at all stages. You don’t need a massive following, just a solid offer and the willingness to implement. We'll help you build a system that works with the audience you do have.

Do I get lifetime access to the materials?

Yes! Once you join, you get lifetime access to all the core materials, including any future updates. That means you can revisit the content anytime, at your own pace, even after the program ends.

What if I need more coaching after the 6 weeks?

No problem. You'll have the option to continue with additional 1:1 support if you'd like deeper guidance beyond the initial 6 weeks. Many clients choose to keep working together, but it’s totally optional.

Is there a refund policy?

Because this is a high-touch coaching program with immediate access to materials and support, refunds aren’t offered. But if you’re unsure whether it’s the right fit, feel free to book a call and we’ll talk through it together.