5 Key Steps to define your unique value proposition
A free workbook to help solopreneurs craft a clear UVP that attracts customers and drives growth.
Grab your free copy



This workbook will help you achieve:

Identify your ideal customer to craft a compelling UVP that truly resonates.

Highlight your unique strengths and advantages to stand out from competitors.

Use your UVP effectively across marketing channels to attract more clients.

Hi, I’m John-David Morris
Here’s why you can trust me to guide you on your journey:
- I’ve managed over $200M in account budgets during my corporate career.
- As a LinkedIn Top Voice, I share actionable advice trusted by thousands of entrepreneurs.
- I’ve worked with global leaders like Honda, RTX, Hanes, etc, building strategies that deliver results.
- I hold an MBA in Marketing from the University of Georgia, and a B.S. in Marketing from the University of North Carolina Wilmington.
- I’m married to a small business owner and have 3 kids – aged 5 and under!
Through clear strategies, guided coaching, and proven frameworks, you’ll build a sales system that works, so you can focus on what you do best.
Proven Results for Industry Giants

“His calm but diligent approach allowed my expertise and value proposition become more clearer to me and others.
After just beginning a new career, I brought to JD my challenges around messaging and identifying my target audience. He took me through a well thought out exercise so that I could identify the person I would most like to serve, as well as helped me craft the best way to express my value to my ideal possible clients. I recommend JD without hesitation, and would encourage others to begin partnering with him today!

Your questions, answered
Get answers about the UVP Workbook and how it helps grow your business.
Download the workbook now!It’s a simple, step-by-step workbook designed to help you define a clear, compelling UVP that sets your business apart.
This workbook is perfect for solopreneurs, coaches, consultants, and small business owners who want to clearly communicate what makes them different, and more valuable to their ideal clients.
Immediately. Once you complete the workbook, you’ll walk away with a clear UVP you can start using on your website, social media, offers, and sales conversations right away.